In 2009, I embarked on my digital business journey by founding My Night Light. What began as a modest local market stall has since evolved into a global enterprise, manufacturing and marketing my own branded products. My passion for digital marketing ignited during this transformation, driven by a desire to escape the grueling early morning market routines and late nights. I recognised the potential of channeling my efforts into expanding my online presence, discovering that a single day online could outperform the physical markets while demanding far less time and effort.

Over the years, I have extended my expertise to mentor small businesses in the realm of digital marketing. My involvement in the Mentor for Growth program for small businesses, sponsored by the government, and my role as the marketing module leader at the University of the Sunshine Coast across multiple locations, have allowed me to connect with and guide hundreds of businesses. One prevalent theme emerged from these interactions – small businesses excel in their products or services but often lack digital marketing knowledge. Many have squandered valuable resources on marketing agencies promising results but failing to deliver. Recognising the crucial importance of grasping the fundamentals before outsourcing, I was motivated to create a digital marketing education platform. My aim is to empower business owners to comprehend the intricacies of digital marketing, enabling them to make informed decisions and avoid unnecessary expenditure while safeguarding their interests.

In addition to educational offerings, and as the proud founder of Pace Online Marketing, also provide digital marketing and SEO services. However, a prerequisite for engaging our services is completing the educational program. This requirement exists because no one understands their customer and messaging better than the business owner themselves. Our mission is to be a integral part of your team, not merely an external agency. We invest time in comprehending your customers and your business, ensuring the best possible results.