I Audit, Evaluate and Analyse your Online Presence.
Reviewing your Website, Social Media Platforms, Search Engine history and your Digital Footprint together, gives you the holistic information on which to build.
I then custom design your Digital Strategy to take you from where you are, to where you should be.
I have helped Entrepreneurs, Politicians, Corporates, Inventors and Authors take their business to the next level by helping them define their niche, their target audience and to focus.
95% of People just throw social media mud at the wall, and wonder why nothing sticks, why their website is not getting the right kind of traffic, and no matter how much they spend on Google Ads, they don’t get the Leads they are chasing.
Maybe you are just not speaking the right kind of language?
Esther Anderson’s online journey has travelled many paths over the past 18 years. From eCommerce, digital marketing, domain name trading, eBay and Amazon stores, custom design & building websites and online training course portals,  event promotion, social media management and personal consulting taking brick and mortar businesses from offline to online, to name just a few.

Esther founded several businesses online. A successful web design agency Teck Design and Marketing; a virtual staff agency: Smart Office Online Services (SMOFONSE); two podcasts: The Ins and Outs of Outsourcing and The Digital Technology Podcast Happy Hour With Tan and Esther.

Esther conducts training both in Australia and the Philippines. Her expertise in assisting Business Owners to build their digital strategy brought her to appear on ABC Radio to talk about Cyber Safety and Deciphering the Internet.

WEB DESIGN AGENCY PLUS:
We have a boutique agency that specialises in taking a Business through their online funnel. We don’t build websites, we create effective marketing strategies that incorporate your Personal Ethos, your Company Profile and step it through the online world that includes your Online Presence. Website, Social Media Platforms, and Digital Marketing.

BUSINESS TRANSITIONING FROM OFFLINE TO ONLINE:
Getting Small Business online is our passion. Helping them understand how much more they can achieve with utilising Information technology. Many business owners work too long in the business and not on the business. Which results in them not getting ahead. “Sometimes, to get out of a hole – you have to stop digging”

DEMYSTIFY YOUR DIGITAL: online learning program.
We understand there are so many things to learn when you first get online, and often you find yourself asking “Where do I start?”
Having a mentor that steps you through the business of online while you actively get to promote your business and not dwell on the how, is what the DYD program is all about.

MARKETING:
We provide realistic marketing advice as to how people can work within their budget, their location and their resources.
We specialise in regional area-Small Businesses as they work in a different climate than their city counterpart.

PERSONAL IDENTITY WEBSITES

Needing to step away from your Business and build your own identity? Maybe you are heading for the Board of Directors, Political agenda, want to promote your NFP and stand out from the noise? A personal Identity platform will give you a base for your online voice.

https://businesssmarts.com.au

Feel free to connect with me and Book a Time so we can create your online profile so you can shine.