Personal Information

First Name

Emily
Last Name

Hilder
Headline

Strategic Mentor, Speaker & Facilitator | Thought Leadership & Visibility for Women & Service-Based SMEs | Loud-Laughing Problem-Solver | 25+ Years in Strategy & Growth
Current Position

Brand strategist. Founder of Human Brands & Northstar.
City

PORT WILLUNGA, SA
Personal Bio/ Summary

With over 25 years of experience in strategic brand development and growth strategies, I specialise in supporting service businesses to build distinctive thought-leader brands.

As the Founder of 𝐇𝐮𝐦𝐚𝐧 𝐁𝐫𝐚𝐧𝐝𝐬, I work with leaders and teams to develop powerfully differentiated, purpose-driven brands. My work helps organisations and teams to confidently claim their strategic advantage, unearth their purpose and vision, align teams, and create brands that people are inspired to get behind.

Through my 𝐍𝐨𝐫𝐭𝐡𝐬𝐭𝐚𝐫 mentoring program, I guide women leaders and founders to amplify their visibility, develop thought leader profiles, and align their expertise with their values. Since launching in 2020, Northstar has transformed the lives of more than 200 women; doubling revenue, launching long-held dreams, and advancing careers to new heights.

I’ve spoken on brand strategy, authenticity, and purpose-driven growth at events across Australia, including the AWARD Advertising School, Flinders University, The Huddle, SA Woman, and various business groups. My talks are known for combining strategic insight with engaging, actionable ideas.

As a mentor and judge for the award-winning Flinders University VentureDorm program, I work with emerging entrepreneurs to refine their concepts and strategies.

I’m a straight-shooting, loud-laughing problem solver, full of mischief and un-Google-able truths! 🙂

My work has been published in Marketing Magazine, I’ve lectured at the AWARD Advertising School, and I’ve won three Marketing Effectiveness Awards.

I love having a complex problem to understand and solve: figuring out what the real problem actually is, and evaluating all the interconnected parts to find the missing piece of the puzzle.

𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭:

If you’re a leader, founder, or organization looking to grow purposefully and strategically, let’s explore how I can help.

If you are an organisation which supports women leaders and founders, please reach out to discuss my woman-centric talks and workshops.
Mobile Phone Number

0497777133
Facebook

http://www.facebook.com/humanbrandsau
Twitter

http://www.instagram.com/human_brands_australia
LinkedIn

http://www.linkedin.com/in/emilyhilder
Who I'm looking to connect with - my ideal referral partner

Hi there and thanks for visiting my profile.

I’m looking to connect with professionals who work with service-based SMEs and female business owners in an advisory capacity.

My ideal referrers are those who complement my expertise in strategic brand development, positioning, and visibility by offering advisory or operational services to the same audience.

Ideal Referrers:

1. B2B Advisors and Mentors: Accountants, business advisors, bookkeepers, change managers, people and culture consultants.

2. Marketing Support Providers: Virtual assistants, website designers, and social media managers who focus on tactical execution and may need a strategic framework to guide their clients’ efforts.

3. Business Community Leaders: Organisers of chambers of commerce, local business networking groups, and other communities supporting service-based SMEs.

4. Female-Focused Networks: Founders or managers of communities, podcasts, publications, or courses tailored to female business owners and (to a lesser extent) employed leaders.

Location:

I work with referrers and clients based in Australia, New Zealand, the UK, West Coast USA, Singapore, and Hong Kong.

Collaboration Opportunities:

As an introduction to your clients, I offer a free, no-strings-attached initial consult or coffee, as well as a range of public and internal workshops and talks.

I’m also a practiced guest speaker and podcast guest, able to deliver engaging sessions on topics such as strategic growth, thought leadership, and brand positioning.

Many thanks and please feel free to reach out with any ideas, questions, or requests – including ways in which I can help you and your business.

Em.

Additional Information

Bx Groups you regularly attend

Adelaide Central, Adelaide, Adelaide Central, SA, Bx Online – ANZ-Hosted Tuesday 9am, Bx Online – ANZ-Hosted Wednesday 1pm, Bx Online – North American – Hosted Wednesday 1 pm (CDT), Bx Online – North American-Hosted Tuesday 9 am (CDT), Glenelg Breakfast, SA, Glenelg Lunch, SA, Mawson Lakes, SA, Morphett Vale, SA, North Adelaide, Adelaide, Norwood, SA, South Adelaide, Adelaide, West Adelaide, Adelaide
Something not many people know about you

I spent 4 months sailing around the top end of Australia in a tiny steel boat, I've cycled over the Pyrenees on a 3-gear ladies' shopping bicycle and I have a strongly developed sense of mischief! 🙂

Business Information

Business Trading Name

Human Brands
Business Category Type

Public Speaker
Email Address

emily@humanbrands.com.au
My Main Services Are

I offer tailored strategies and strategic mentoring to help service-based SMEs clarify their positioning, amplify their visibility, and unlock growth opportunities.

Services include:

Strategic Brand and Marketing Reviews
Assess what’s working, what needs improvement, and identify opportunities for growth.

Strategic Planning and Positioning
Define your niche, articulate your point of difference, and align your brand with your goals.

Workshops and Talks
Practical and inspiring sessions designed to educate and energize teams and leaders on branding, visibility, and growth.

Mentoring for Female Business Owners
Through my Northstar program, I guide women to step confidently into thought leadership, amplify their impact, and align their expertise with their purpose.
What Makes My Business Unique (My P.O.D.)

My work is set apart by the ability to combine strategic insight with a deep understanding of people, helping businesses create strategies that inspire action and deliver real, lasting change.

I provide clear, practical solutions that help businesses stand out and grow with confidence and clarity.
My Special Offer to BxNetworking Members

I’m pleased to provide a free 30-minute strategy session to BxNetworking members and their clients.

This is an opportunity to discuss your brand and marketing challenges, identify quick wins, and explore pathways to growth.

Let’s start the conversation and see how I can support your business or those of your clients.

Always available for a coffee or Zoom and happy to help.
Website 2

pages.humanbrands.com.au/Northstar_open

My Business xPerience

My xPertise

With over 25 years of experience in strategic brand development and growth strategies, I specialize in helping service-based SMEs and female business owners define their niche, articulate their values, and align their strategies for growth.

From heading strategy teams at global agencies to mentoring emerging thought leaders, I bring a blend of big-picture vision and actionable insights to every project.
My Passions

I’m passionate about helping businesses and individuals uncover their unique genius, amplify their visibility, and step confidently into their roles as thought leaders.

I particularly love seeing firsthand the personal impact my work has on the business owners I support – whether it’s increased clarity and confidence, new opportunities, or achieving long-held goals.
My Interests

I have a deep appreciation for creativity, problem-solving, and finding the missing piece of a complex puzzle.

Outside of work, I’m an ocean lover who enjoys loud laughs, engaging conversations, and spending time in the wild with my family.

I also love connecting with colourful characters and learning their stories – it’s often where the best ideas begin.
How I can Help Out Other Members

I’m happy to be a sounding board for branding, marketing, and growth strategy questions, especially for service-based SMEs.

Whether you or your clients need guidance on positioning, differentiation, or crafting a clear strategy for visibility, I’m here to help.

I can also share insights on building thought-leader profiles and navigating brand strategy during times of change or growth.
Why I love BxNetworking

BxNetworking is a dynamic and supportive community that brings together great minds and unique perspectives.

I love the spirit of fun, the genuine connections, and the opportunity to be part of a global network.
My Ideal Referral

My ideal referral is a service-based SME, particularly in B2B sectors, looking to differentiate and stand out in a crowded market.

Whether they’re navigating a period of growth, launching a new initiative, or refining their positioning, I help them create clear strategies that align their brand, marketing, and leadership for purpose-driven success.

I also have a special interest in supporting professional women business owners and founders in the growth stage, helping them refine their strategy, amplify their expertise, and build thought-leader profiles.

If you know someone who could benefit from strategic clarity and purpose-driven action, I’d love the opportunity to connect with them over a virtual coffee.
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