Personal Information

Name

Cheryl Hayes

Country

Australia

First Name

Cheryl

Last Name

Hayes

Phone

0481 296 035

Headline

Cheryl is: Proud Founder + CEO of Paragon Research. A course author, trainer, mentor, guest speaker and ultimate lover of psychology, quantitative and qualitative research, data analytics and more.

Current Position

Founder + CEO

Personal Bio/ Summary

Cheryl is an accomplished Behavioural Scientist and Researcher with over 25 years of experience. She has conducted more than 2,000+ focus groups and designed 5,000+ surveys resulting in more than 4 million+ interviews into consumer behaviour globally. Clients value her ability to see the strategic picture when designing research programs that require many individual components to make complex data delivery systems. She helps clients understand how to better understand and connect with their target audience.

She conducts consumer behavioural studies for many of BRW’s Top 100 companies and loves interpreting the data and turning them into insights to present to Boards/CEO’s/Exec’s, Federal and State Government.  Offering market research, customer satisfaction/loyalty studies, communications pre and post testing, social media monitoring, brand perception studies, website evaluations, mystery shopping, competitor analysis and general research consulting.

A member of the Insititute of Analytical Professionals of Australia and long-term member of the Research Society of Australia, you can say Cheryl loves everything about research and how it can assist businesses connect with their target audience. Visit http://www.paragonresearch.com.au or contact at cheryl@paragonresearch.com.au or DM to collaborate.

 

Mobile Phone Number

0481296035

Facebook

http://www.facebook.com/cheryll.hayes.7161

LinkedIn

au.linkedin.com/in/CherylHayes1

Who I'm looking to connect with - my ideal referral partner

Advertising, Communication, Brand, Digital Marketing, Social Media and PR firms and agencies.

Marketing, Product, Brand, UX and CX managers and people that would benefit from understanding the world through the eyes of the consumer.

Additional Information

Bx Groups you regularly attend

Adelaide Central, Adelaide

Business Information

Business Trading Name

Paragon Research Pty Ltd

Business Category Type

Other (Email Admin@B-x.com.au and we will set up your category)

Email Address

cheryl@paragonresearch.com.au

Business Phone Number

0481296035

About My Business

Cheryl is the CEO and Human Behaviour Strategist at Paragon Research. Over the last 20 years, the team at Paragon has provided high-quality research and strategic advice across a range of industries, services, and products. They have the breadth and depth of skills of a large agency without the big overheads, which means they offer very cost-effective rates to clients. Their team has strong academic rigor coupled with pragmatic commercial acumen and their CEO is actively involved in all projects. They offer market research, customer satisfaction, advertising & marketing, brand equity studies, website evaluations, mystery shopping, staff research, competitor analysis, general business consulting, and more.

My Main Services Are

Market Research (qualitative and quantitative)

Customer Satisfaction/Loyalty/Advocacy Studies

Communication, Advertising & Marketing Research (digital and traditional)

Brand Perception Studies

Website Evaluations

Mystery Shopping

Competitor Analysis

Employee Surveys

Expert Opinion Analysis

Tailor-made Research & Consulting.

What Makes My Business Unique (My P.O.D.)

You deal directly with very experienced experts that design, manage, consult and deliver on all important aspects:

  • Survey design that measures the right issues that will make a difference to your business performance and bottom line
  • Experienced advice on what is usually said in research as opposed to how consumers really behave in the ‘real world’
  • Identification of the gems, diamonds and strategic issues that are often beyond what is said by consumers in surveys and focus groups
  • An in-house team of experts that deliver all aspects of research to give top quality cost-effective solutions with access 24/7 to your data
  • Interpretation of results with communication, marketing, psychology, consumer behavioural models, branding and more in mind…
My Special Offer to BxNetworking Members

20 minute free strategy scoping discussion with Cheryl Hayes (cheryl@paragonresearch.com.au) to assess mutually beneficial opportunities.

Website 1

http://www.paragonresearch.com.au