

Cheryl Hayes
Personal Information
Name | Cheryl Hayes |
Country | Australia |
First Name | Cheryl |
Last Name | Hayes |
Phone | |
Headline | Cheryl is: Proud Founder + CEO of Paragon Research. A course author, trainer, mentor, guest speaker and ultimate lover of psychology, quantitative and qualitative research, data analytics and more. |
Current Position | Founder + CEO |
Personal Bio/ Summary | Cheryl is an accomplished Behavioural Scientist and Researcher with over 25 years of experience. She has conducted more than 2,000+ focus groups and designed 5,000+ surveys resulting in more than 4 million+ interviews into consumer behaviour globally. Clients value her ability to see the strategic picture when designing research programs that require many individual components to make complex data delivery systems. She helps clients understand how to better understand and connect with their target audience. She conducts consumer behavioural studies for many of BRW’s Top 100 companies and loves interpreting the data and turning them into insights to present to Boards/CEO’s/Exec’s, Federal and State Government. Offering market research, customer satisfaction/loyalty studies, communications pre and post testing, social media monitoring, brand perception studies, website evaluations, mystery shopping, competitor analysis and general research consulting. A member of the Insititute of Analytical Professionals of Australia and long-term member of the Research Society of Australia, you can say Cheryl loves everything about research and how it can assist businesses connect with their target audience. Visit http://www.paragonresearch.com.au or contact at cheryl@paragonresearch.com.au or DM to collaborate.
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Mobile Phone Number | 0481296035 |
Personal Email Address | |
Who I'm looking to connect with - my ideal referral partner | Advertising, Communication, Brand, Digital Marketing, Social Media and PR firms and agencies. Marketing, Product, Brand, UX and CX managers and people that would benefit from understanding the world through the eyes of the consumer. |
Additional Information
Bx Groups you regularly attend | Adelaide Central, Adelaide |
Business Information
Business Trading Name | Paragon Research Pty Ltd |
Business Category Type | Other (Email Admin@B-x.com.au and we will set up your category) |
Email Address | |
Business Phone Number | 0481296035 |
About My Business | Cheryl is the CEO and Human Behaviour Strategist at Paragon Research. Over the last 20 years, the team at Paragon has provided high-quality research and strategic advice across a range of industries, services, and products. They have the breadth and depth of skills of a large agency without the big overheads, which means they offer very cost-effective rates to clients. Their team has strong academic rigor coupled with pragmatic commercial acumen and their CEO is actively involved in all projects. They offer market research, customer satisfaction, advertising & marketing, brand equity studies, website evaluations, mystery shopping, staff research, competitor analysis, general business consulting, and more. |
My Main Services Are | Market Research (qualitative and quantitative) Customer Satisfaction/Loyalty/Advocacy Studies Communication, Advertising & Marketing Research (digital and traditional) Brand Perception Studies Website Evaluations Mystery Shopping Competitor Analysis Employee Surveys Expert Opinion Analysis Tailor-made Research & Consulting. |
What Makes My Business Unique (My P.O.D.) | You deal directly with very experienced experts that design, manage, consult and deliver on all important aspects:
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My Special Offer to BxNetworking Members | 20 minute free strategy scoping discussion with Cheryl Hayes (cheryl@paragonresearch.com.au) to assess mutually beneficial opportunities. |
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