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Cheryl Hayes



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Last Name



Cheryl Hayes


0481 296 035


Cheryl is the proud Founder + CEO + Behavioural Scientist @ Paragon Research. She also loves writing online courses as a Subject Matter Expert & Trainer.

Current Position

CEO + Human Behaviour Strategist

Personal Bio/ Summary

Over the last 25 years, the team at Paragon has provided high quality research and strategic advice across a range of industries, services and products. We have the breadth and depth of a large agency without the big overheads, which means we offer very cost-effective rates to our clients. Our team has strong academic rigour coupled with pragmatic business acumen and our CEO is actively involved in all projects.  We offer market research, customer satisfaction/loyalty, advertising & communication testing, social media monitoring, brand studies, website evaluations, mystery shopping, competitor analysis and general business consulting.



Who I'm looking to connect with - my ideal referral partner

Advertising, Communication, Brand, Digital Marketing, Social Media and PR agencies. Marketing, Product, Brand, UX and CX experts and people that would benefit from understanding the world through the eyes of the consumer for mutually beneficial outcomes through referrals and/or collaborations.

Additional Information

Bx Groups you regularly attend

Adelaide CBD, SA

Business Information

Business Trading Name

Paragon Research Pty Ltd

Business Category Type

Other (Email and we will set up your category)

Email Address

Business Phone Number


My Main Services Are

Market Research (qualitative and quantitative)

Customer Satisfaction/Loyalty/Advocacy

Advertising & Marketing (digital and traditional)

Brand Equity and Evaluation Studies

Website Evaluations

Mystery Shopping

Competitor Analysis

Employee Culture Surveys

Expert Opinion Analysis

General business consulting.

Website 1