In a world smitten with the transformative power of coaching, standing out may feel like an impossible task. You’ve got your certificate, your passion, and your toolkit full of coaching methods, and you are ready to start your business. How do you distinguish yourself from the crowd?

Cathy Smith is a Marketing Coach and a Certified Practising Marketer, with over 35 years of industry experience. She specialises in creating marketing that places her clients in front of their ideal customers, allowing their businesses to be seen and grow. Her passion for marketing and business has kept her in the same business for 22 years with CATCO Enterprises. Being the granddaughter of an artist; design has been her whole life; and marketing became the ultimate way to channel her creativity.

Her mission is to ensure that coaches create businesses not only survive but thrive. Cathy is dedicated to helping them make marketing work for them – to make money, rather than drain resources. Cathy says marketing doesn’t have to be hard. Coaches can and should be making good money while helping their clients achieve the transformations of their dreams.

Cathy also serves as a Non-Executive board member of a Primary School, a podcast host, a business mentor, and a regular volunteer for projects close to her heart.