CFO’s undertake a wide variety of services, and can be costly to employ. As a Virtual CFO, I provide the experience of an in-house CFO for a fraction of the cost.
Here’s a selection of the most common services I offer to give you a sense of what we can do together.

FINANCIAL STRATEGY AND PLANNING
For many business owners, the world of finance often remains a puzzle, leaving them bewildered and uncertain about proper management. Consequently, business owners lack the confidence needed to steer their business toward success.
This can lead to stagnation, especially when it comes to growth, but also creates a toxic business culture, because the right decisions are not being made.
My mission is to guide you through this maze.
This includes:
• Crafting and executing financial strategies that are linked to your business aspirations. This encompasses budgeting, forecasting, and a collaborative effort to carve out a roadmap for sustainable expansion.
• The meticulous handling of data, ensuring precision in reporting and regular monthly updates.
• Providing mentorship to your accounting team, refining their skills and fostering a cohesive unit.
• Demystify the financial realm, enhancing your financial literacy, which empowers you to make informed choices and thus command your business with confidence.

CASHFLOW AND PROFIT MANAGEMENT
In business, a healthy profit isn’t enough. Even a profitable business can fail due to poor cashflow.
For many business owners, cashflow worries can really keep them up at night. These issues include not paying their taxes or super on time as well as struggling to pay wages, suppliers, loans, and even themselves.
It also means no capital for growth, which leads to business stagnation. They end up losing staff, and left unchecked, the business eventually becomes insolvent and closes.
To enable a business to survive, thrive and grow, cashflow planning is absolutely essential. 
My Cashflow and Profit Management Services include:
• Analysing your business processes to identify any potential causes of poor cashflow, so we can treat the underlying issues.
• Identifying and improving your Cash Conversion Cycle and then creating strategies to shorten the cycle, so you can have more cash in your bank account.
• Optimising you cashflow by monitoring inflows and outflows, identifying potential bottlenecks, and implement strategies to maintain a healthy cash position.
• Helping you set annual goals with an action plan to ensure you implement improvement strategies for maximum results.
• Meeting with you on a quarterly basis to monitor, analyse, and adjust your key cashflow drivers.
Implementing strategies to improve your cashflow and profit, enables you to set your business up for success. 

FINANCIAL ANALYSIS AND REPORTING
If you’re not measuring your financial results and key drivers in your business, you can’t implement meaningful improvement strategies or achieve your business goals.
I find that many business owners need the Finance Function to process all the business activities, including invoicing, paying bills and payroll, which is why I’m often engaged. I can oversee this function to ensure accuracy of reporting and act as a mentor to your accounts staff.
I will generate reports and key performance indicators (KPIs) that will give you a clear view of the business’ financial health and performance.
Your monthly management report will provide a snapshot of your results, ensuring you understand your financial position and have accurate and up-to-date information.
I’ll start with an initial meeting to determine which drivers to measure, and ensure you understand how to interpret your reports.
Each month I’ll send you a report, followed by a 30-minute momentum call to discuss your results, identify areas for improvement and set actions to ensure you’re on track to achieve your goals.
By providing you with insightful financial analysis and monitoring, you’ll be able to make informed decisions and manage your business with greater confidence.

RISK MANAGEMENT AND COMPLIANCE
Your employees are your greatest asset, so keeping your employees safe is your top priority. I will help you review your safety system and assist you with finding the right expertise to improve if required.
Likewise, the assets of your business are also a top priority. I will help you assess your business risks and deal with your insurance provider(s) asking the appropriate questions.
Life cover is also a priority to ensure continuity of business should something happen to you.
I will also ensure you adhere to financial regulations and industry standards so you can mitigate potential financial and operational risks.

BUSINESS IMPROVEMENT & WEALTH CREATION
For a business to be profitable it must have efficient operational strategies, astute financial management and a keen understanding of market dynamics. The ability to deliver products or services aligned to the needs of their customers is also essential.
If any of these factors are out of alignment, profitability is sure to suffer.
In many cases business owners struggle to understand the root cause of their profitability issues, which can lead to cashflow problems, the business stagnates, revenue drops and eventually the organisation has to shut its doors.
As your Virtual CFO, my role is to gain a deep understanding and appreciation of your business and get a real sense of its pulse. This includes the culture and how everything fits together.
I can then help you create a range of strategies to improve the flow of your business and generate wealth, so you can live the live you truly desire.
These strategies include:
• Forecasting and budgeting – using current data to look ahead and plan. As the owner, your input is essential. I want to understand your business and personal goals so I can create customized strategies to support growth. Historical data is used to make smart adjustments, ensuring your business stays on track to achieve its goals.
• Ensuring financial accuracy – interrogating the data, checking for compliance and working with your accounts staff to streamline processing.
• Profitability and cost reporting – Getting your profit and loss into a format that can be easily understood, with visibility on fixed and variable cost. You will then be able to see real-time snapshots of exactly where your business is at.
• Pulling the right business levers – having the right staff, premises, resources, systems and processes.
• Creating a strategic business plan and execution strategy.

BUSINESS ADVISORY & MONTHLY COACHING
Let’s face it, owning and operating a business is not only hard work, but also comes with a range of challenges, including setting and maintain direction, scaling, cashflow, profitability, culture and staffing issues etc.
These issues can really impact the confidence the owner has in running their business, especially when it comes to making critical decisions around growth.
If left unchecked for too long, the business stagnates, becomes irrelevant and outdated and enables their competition to overtake them.
Whether your business needs guidance to navigate major change or you simply want regular contact with a trusted coach, then I’d love to help!
My Monthly Coaching programme provides you with accountability and support to ensure you make the best decisions for you and your business.
Together, we’ll work to develop strategies to achieve your desired outcomes and gain the lifestyle you want.
I provide coaching around key business aspects including:
• Growth and expansion.
• Risk management and compliance around superannuation, PAYG, income tax, insurance and OH&S.
• Staffing matters such as performance, attraction and retention as well as keeping key staff accountable.
• Financial analysis and reporting.
• Quarterly advisory board meetings involving key team members such as HR, GM and tax accountant.
• Quarterly strategy planning.
• Business automation and productivity to improve business.
• Business tools such as accounting (Xero and MYOB) and other integration tools to help you run your organisation efficiently.
As your right-hand man and business confident, I can also be your sounding board for new ideas and business initiatives. I provide a framework for the exploration of these ideas and give advice and mentorship to help you determine the viability of the idea and bring it to life.
Rest assured, that when it comes to managing your business and navigating the challenges it brings, you don’t have to go it alone. I’m here to keep you focused on your goal and have the right strategies in place to help you achieve them.